The following year, in Melbourne, the operator of AccorHotels plans to open the first “vertical double hotel”, designed for 483 rooms in total. The idea of uniting several brands in one building is not new and is quite popular.
Perhaps the only significant difference that the building will give out is its vertical location, which is rarely used in hotel buildings.
The concept of brand association has already been successfully applied in other cities of Australia.
Each branded object will be designed in its own style, and will be connected with each other by joint areas.
The lower zone will be occupied by 270 ibis rooms, and another 213 Novotel rooms will be located at the top of the building. Restaurants, lobbies, meeting rooms, gyms and other public areas will be located between the zones, and serve as a “communication bridge,” said AccorHotels’ chief operating officer, S. McGrath, responsible for the Pacific region.
Currently, there are about 25 objects of this operator in Melbourne.